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The term "more" refers to the social norms that are considered essential to a society's morality and ethical standards. These norms dictate behaviors that are highly valued within a culture, and members of the society are strongly encouraged, and often expected, to adhere to them. Mores encompass the core values of a community, guiding individuals on what is deemed right and wrong. Deviations from these mores can lead to social sanctions or disapproval, highlighting their importance in maintaining the social fabric.

In contrast, while "custom" pertains to established practices within a culture, it does not imply the same moral weight as mores. "Trend" refers to a general direction in which things are developing or changing, often in a more superficial manner, and "practice" typically refers to the execution of a custom or activity rather than a guideline dictating moral behavior. Therefore, the correct choice regarding the pattern of behavior demanded by society is "more."